About Us

Starting our journey back in 2017, our design philosophy revolves around creating products that are minimal, refined and versatile. We focus on subtle details, developing custom block prints, textures, weaves and innovative garment patterns minimising wastage, to create a contemporary line which finds its roots in the traditional textiles and craft and folklore of India.

Believing that the process is as important as the product, we follow a sustainable approach through our fabrics, designs and ethical business practices. Artisans and weavers are the foundation pillars of our business their immense skill-set is valuable to us as none of our products will be possible without their contribution.

Working with relaxed, clean cuts and functional patterns we aim at providing a classic utilitarian way of dressing, catering to a modern clientele who prefers understated timeless elegance to superfluous ornamentation.